Personalized Emphasis Framing for Persuasive Message Generation
نویسندگان
چکیده
In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domainindependent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., selftranscendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation.
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تاریخ انتشار 2016